Here's something from the "marketing-tips-from-J. Peterman" department -- the Bourbon and Branch "Spring Telegram" that showed up in my inbox today. An excerpt:
RUM By Thad VolgerPirates, Revolution, Plantations, Slavery, Communism, Smuggling, the English Navy, Colonialism, Beaches, Palm Trees. What do these all have in common? Rum! If this doesn't excite your interest, keep in mind that rum plays a key role in the evolution of what we now refer to as the cocktail...
They lost me at colonialism. Up until then, my interest was quite excited by the imagery of plantations and slavery. Even with that pitch, I'm afraid that I'm a tequila girl -- I'll drink anything that has to do with conquistadors and the massacre of indigenous cultures.
